The Wardrobe Evolution
Nicole Frank’s Collection Dresses Women From Dawn To Dusk
–By JJ Snyder
We all know the saying, “It’s better to look good than to feel good,” but in designer Nicole Frank’s world, women don’t have to choose.
The former real estate maven turned clothing entrepreneur understands that woman play multiple roles in a day, which often leads to multiple outfits. That’s when her life as a working mom led her to an epiphany: Wouldn’t it be nice if her wardrobe could do it all?
The answer was yes, and The Wardrobe Evolution was created.
With a degree in entrepreneurship from University of Southern California; a fashion background in handbag design; and a life of influence by strong (and effortlessly chic) female family role models, she set out to design her first line, Nicole Frank: The Wardrobe Evolution. Calling on her ability to absorb inspiration from her surrounds, it was while shuttling her daughter to and from horseback riding lessons that she came to admire the substantial yet stretchy fabric so often used in equestrian wear. Frank then set out on a global search to find a similar fabric, so that on-the-go women would want to wear it all day without sacrificing their style.
“My idea is to dress a woman from coffee to cocktails,” says Frank. She found her perfect fabric in Switzerland, and it became the basis for her sophisticated line of jumpsuits, jackets and dresses.
The fabric may be European, but the style in entirely Southern California: Frank’s line is perfect for women for whom being beautiful while busy is a requirement. What sets her mix-and-match separates apart from far less-inspired brands are zip-off sleeves, collars, and hems, which allow a short-sleeve shell to be embellished with dreamy, diaphanous sleeves, or a traditional blazer to be dressed up with bold trimmings. It’s true morning-to-night wear.
Frank spends her time between San Diego and L.A., where she and her family are always on the move. Being hands-on with her line, she chose to manufacture in downtown L.A. rather than overseas so she could tend to details. “It was important to me to be close by,” Frank explains. “I like to visit the factory and stay close to the creative experience.”
There’s no cutting corners with this gal, or her line. Nicole Frank is made for women, by women, here in the USA.
Visit the full collection at NicoleFranktwe.com