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New Year. New You. New Gym.

New Year. New You. New Gym.

Pure Private Fitness has got you covered

– By Stacey Gualandi

When Pure Private Fitness opened its doors in December, the goal was simple:  create a unique fitness experience by raising the bar on workout training in Las Vegas.

The talent behind this cutting-edge concept includes a trio of experts: Dana Wong, the Pilates and marketing guru; Dr. William Wong, the business development back office “guy”; and Gabreal Velez, the visionary fitness trainer-to-the-famous. Together, they were able to get the Henderson, Nev.-based gym up-and-running in less than 2 months.

“We wanted a gym that was synonymous with luxury and upscale fitness equipment and training,” says Velez. “We provide a state-of-the-art luxury gym facility to do that. We are catering to fitness-conscious clientele that we feel in the past has not had the opportunity to experience this type of a workout facility.”

Velez, a Los Angeles native, has 25 years of personal training experience under his “weight” belt. His past clients—which include Microsoft founder Paul Allen, the Saudi Royal Family and actor Richard Dreyfus—had him working out around the world: on yachts (in Monte Carlo), movie sets (in South America) and even at the Seattle Seahawks training camp. At one time, he was the official trainer at the Hotel Bel-Air, and he even co-designed athletic centers in the South of France.  His attention to detail, mind-body focus and getting results makes him a one-of-a-kind trainer.

At the same time, Dana Wong was making her mark in dance and Pilates. Armed with an education degree in dance, kinesiology and functional anatomy, she brought a disciplined methodology to her training. For over 30 years, she worked exclusively with professional ballet dancers from major dance companies, both in the United States and abroad, honing her unique skills in restorative Pilates.

While this private gym is small in size, it’s big on high-end gear. Velez, along with his outside personal trainers (who pay an access fee to use the gym), help you get your exercise on using Olympics-approved Ivanko free weights, Pure Strength machines and a digital Kinesis Wall equipped with 200 different exercises.

By partnering with Technogym, the world leader in fitness and wellness, Pure Private Fitness combines the latest technology, cardio training and personal attention all into one boutique studio. This allows Bluetooth access so you can sync all your workouts to your smartphone, and the video screens make you really feel like you’re running a marathon or simply enjoying a jog on the beach. The elliptical machine and treadmill even come equipped with surround sound and cameras so that you can FaceTime or Skype while you are doing your cardio workout.


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