British Photographer & Filmmaker Rankin Makes Phantom His Muse
Rolls-Royce Phantom sits at the apex of the luxury world. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors.
Alongside these notable individuals lie a rare and coveted subset of enthusiasts. These young individuals, iconoclasts by nature, have long regarded Phantom as the ultimate expression of creative will. Take for example Salvador Dali who filled a Phantom with 500 kilograms of cauliflower, or John Lennon who selected his Phantom as a canvas for a psychedelic mirage. More recently, Skepta – the darling of the Grime scene, transformed Phantom into a rolling recording studio.
In this vein, when British photographer Rankin made Phantom his subject, we were compelled to oblige. Counted among the great photographers and filmmakers of our time, Rankin’s strong sensorial style has led him to move beyond fashion and beauty into a world of atmospheric storytelling.
Rankin shines a light on Phantom’s younger driver-focused appeal in a short film that speaks directly to a new generation of Phantom customers. This generation is hyper-successful, self-made, individuality seekers, and this generation is in the driving seat.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Phantom Limousine, the extended wheelbase and Phantom, the standard wheelbase, reflect two distinct groups of patron. The former is drawn to the formality of the ultimate chauffeur-driven limousine, while the latter are lured by Phantom’s exceptional driving experience. Rankin’s playful and witty short film captures the younger and daring charisma of Phantom and displays a refreshing irreverence toward the expected codes of automotive luxury.”
Rankin cast Gwendoline Christie, the English star of stage and screen, most recently known as Lady Brienne of Tarth in ‘Game of Thrones’ and Titania in London’s Bridge Theatre’s ‘A Midsummer Night’s Dream’, as the heroine who takes to the wheel and puts Phantom through its paces. Herself a symbol of non-conformity and unapologetic success, Christie’s role boldly challenges preconceived impressions of Phantom owners.Rankin commented, “enjoyable challenge to convey the wild side of Phantom…
Christie commented, “fun to be behind the wheel…
Rankin’s short film will be premiered on screens at this year’s Festival of Speed and can be viewed online at rolls-roycemotorcars.com.